In the world of marketing, there are certain words that are often used to condition consumers to think that the agreement is better than the truth. Words like “enhanced”, “guaranteed” and “BLA” are used with large frequencies. But in the world of cars, keyword choices are “certified”, as in a certified automatic warranty. It sounds very impressive, and many people will assume that “certified” makes a better warranty. But what is that? What is the difference between the “certified” warranty and the usual?
The main difference between the two types of automatic warranty is the original condition where you buy a car. When you buy a new car, you are given a standard original warranty as part of the purchase. This is a standard procedure throughout the industry. This warranty will cover you and protect your car for the first few years or several thousand miles of life to the failure of the spare parts. After the warranty is over, you can choose to buy an extended warranty from third-party companies. This guarantee protects you to the possibility of an increasing part failure because of the age of your vehicle. Both types of guarantees are standard practices, and have been around for years.
Recently, a company that sells used cars has tried to change the image of their products. Instead of being seen as a Castoff item, they began to talk about their products as “denied” instead of “used”. Part of this rebranding effort is to start offering more guarantees that come with ownership of new cars to those who buy vehicles that have been possessed before. Thus born “certified” label for previous cars. This is a vehicle, even though it is in the hands of used, it has been given a thorough settlement by the seller. They have been checked, cleaned and brought back as close as possible to the specifications of the original manufacturer. As a result, this seller can offer a form of warranty with these cars, as a way to ensure that the automatic pre-owned customer selected will not be a shaded agreement which some are expected from the purchase of used cars. The certified automatic warranty is the way the seller to show that they have placed work into this vehicle to make it reliable as possible – almost as good as new ones. And if something goes wrong, you will be responsible as if you are driving a newer vehicle purchased from the dealer.
